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Evidence‑based media monitoring for institutional decision‑making

LOOP provides daily briefs, trend reports, and thematic monitors on framing, priming, and agenda‑setting in Kosovo’s media — concise, neutral, and ready for decision‑makers.

AM Brief

Trends

Dialogue Monitor

Updates

Trusted by

Delivering actionable media insight

We monitor print, TV, online and social media to show what leads where, why it matters and how narratives evolve. Our reports are built for rapid reading, with a clear signal on what to prioritise.

Making sense of framing, priming, and agenda‑setting

We combine close reading with coded analysis (tone, topics, actors, locations, key quotes) to explain cross-outlet framing and its communications and policy implications.

LOOP focuses on results that inform decisions and improve impact.

We exceed expectations by providing newsworthy, decision-useful information on schedule and to a high standard.

A work process that drives clarity

We pair continuous monitoring with rigorous analysis and succinct reporting—delivered on time, in English and Albanian.

Learn more about our methodology →

Monitor & Collect

Code & Analyse

Report & Brief

Monitor & Collect

Code & Analyse

Report & Brief

Independent & neutral

We provide impartial summaries of media content, with clear citations for every claim.

Read about Loop →

Bilingual outputs

Founded in 2025, we exist to deliver impartial, evidence-based media analysis. Backed by 25 years of hands-on experience of our staff, we turn complex coverage into clear, actionable insight.

Read about our story →

Analysis with impact

We do more than compile coverage—we turn it into decision-ready insight. Every brief is aligned to your priorities, highlighting what matters, why it matters, and how it may affect your objectives.

Tailored to your needs

We scope by topic, outlet, time window, and actors to match your brief.

Innovative yet simple

Clear layouts, simple charts/tables, and links to primary sources.

Collaborative approach

We align with your priorities and adapt quickly to fast‑moving events.

Trusted and valued by those we work with

At LOOP, our clients' success stories are our greatest achievement. Hear what our partners and collaborators have to say.

Luan is a sharp-eyed media analyst. For nearly six years with Koperativa, he supported one of the largest communication contracts in Kosovo – the EU for Kosovo Communication Services – as a Key Expert/Media Analyst. In this role, he analysed political and public discourse with rigour and delivered clear, actionable insights for the EU Office in Kosovo. He is reliable, meticulous, and consistently impartial.
Arian Rexhepi, CEO
Koperativa L.L.C
From 2003 to 2009, as OWPSEE’s Editor and Network Manager, Luan Ibraj consistently delivered high-quality editorial work, forged partnerships with NGOs and drove campaigns and media monitoring. His reliability and initiative strengthened our network, content and outreach.
Valentina Pellizzer
Executive Director, OWPSEE
As Executive Director and Editor-in-Charge at Telegrafi, Luan Ibraj oversaw the portal’s operations, strengthened editorial output and led growth in audience engagement and subscriptions. He is a reliable professional and a valued colleague.
Gentian Lluka, Executive Director
Telegrafi.com
From January to June 2016, Luan Ibraj served as Media Monitor at PI Communications, delivering concise, high-quality reports and analysis for our EU Office in Kosovo project. He was reliable, thorough and professional.
Agim Orllati
Client Service Director, PI Communications
Luan Ibraj has been a part-time Senior Translator with us. He combines rigorous Albanian–English translation with careful editing, media monitoring and team oversight. Reliable, well-organised and consistently of high integrity, his work meets exacting standards across many topics.
Arif Kastrati
Translation Centre
Over more than 20 years of our organisation’s work, Luan has held senior roles spanning staff management, translation, media monitoring/analysis and campaign delivery. His versatility, judgement and consistent delivery have been instrumental in helping our NGO become one of the leading civil-society organisations.
Veton Mujaj, Executive Director
Syri i Vizionit

Over more than 20 years of our organisation’s work, Luan has held senior roles spanning staff management, translation, media monitoring/analysis and campaign delivery. His versatility, judgement and consistent delivery have been instrumental in helping our NGO become one of the leading civil-society organisations.
Veton Mujaj, Executive Director
Syri i Vizionit
From 2003 to 2009, as OWPSEE’s Editor and Network Manager, Luan Ibraj consistently delivered high-quality editorial work, forged partnerships with NGOs and drove campaigns and media monitoring. His reliability and initiative strengthened our network, content and outreach.
Valentina Pellizzer
Executive Director, OWPSEE
From January to June 2016, Luan Ibraj served as Media Monitor at PI Communications, delivering concise, high-quality reports and analysis for our EU Office in Kosovo project. He was reliable, thorough and professional.
Agim Orllati
Client Service Director, PI Communications
Luan Ibraj has been a part-time Senior Translator with us. He combines rigorous Albanian–English translation with careful editing, media monitoring and team oversight. Reliable, well-organised and consistently of high integrity, his work meets exacting standards across many topics.
Arif Kastrati
Translation Centre
Luan is a sharp-eyed media analyst. For nearly six years with Koperativa, he supported one of the largest communication contracts in Kosovo – the EU for Kosovo Communication Services – as a Key Expert/Media Analyst. In this role, he analysed political and public discourse with rigour and delivered clear, actionable insights for the EU Office in Kosovo. He is reliable, meticulous, and consistently impartial.
Arian Rexhepi, CEO
Koperativa L.L.C
As Executive Director and Editor-in-Charge at Telegrafi, Luan Ibraj oversaw the portal’s operations, strengthened editorial output and led growth in audience engagement and subscriptions. He is a reliable professional and a valued colleague.
Gentian Lluka, Executive Director
Telegrafi.com
Over more than 20 years of our organisation’s work, Luan has held senior roles spanning staff management, translation, media monitoring/analysis and campaign delivery. His versatility, judgement and consistent delivery have been instrumental in helping our NGO become one of the leading civil-society organisations.
Veton Mujaj, Executive Director
Syri i Vizionit
From 2003 to 2009, as OWPSEE’s Editor and Network Manager, Luan Ibraj consistently delivered high-quality editorial work, forged partnerships with NGOs and drove campaigns and media monitoring. His reliability and initiative strengthened our network, content and outreach.
Valentina Pellizzer
Executive Director, OWPSEE
From January to June 2016, Luan Ibraj served as Media Monitor at PI Communications, delivering concise, high-quality reports and analysis for our EU Office in Kosovo project. He was reliable, thorough and professional.
Agim Orllati
Client Service Director, PI Communications
Luan Ibraj has been a part-time Senior Translator with us. He combines rigorous Albanian–English translation with careful editing, media monitoring and team oversight. Reliable, well-organised and consistently of high integrity, his work meets exacting standards across many topics.
Arif Kastrati
Translation Centre
Luan is a sharp-eyed media analyst. For nearly six years with Koperativa, he supported one of the largest communication contracts in Kosovo – the EU for Kosovo Communication Services – as a Key Expert/Media Analyst. In this role, he analysed political and public discourse with rigour and delivered clear, actionable insights for the EU Office in Kosovo. He is reliable, meticulous, and consistently impartial.
Arian Rexhepi, CEO
Koperativa L.L.C
As Executive Director and Editor-in-Charge at Telegrafi, Luan Ibraj oversaw the portal’s operations, strengthened editorial output and led growth in audience engagement and subscriptions. He is a reliable professional and a valued colleague.
Gentian Lluka, Executive Director
Telegrafi.com
Over more than 20 years of our organisation’s work, Luan has held senior roles spanning staff management, translation, media monitoring/analysis and campaign delivery. His versatility, judgement and consistent delivery have been instrumental in helping our NGO become one of the leading civil-society organisations.
Veton Mujaj, Executive Director
Syri i Vizionit
From 2003 to 2009, as OWPSEE’s Editor and Network Manager, Luan Ibraj consistently delivered high-quality editorial work, forged partnerships with NGOs and drove campaigns and media monitoring. His reliability and initiative strengthened our network, content and outreach.
Valentina Pellizzer
Executive Director, OWPSEE
From January to June 2016, Luan Ibraj served as Media Monitor at PI Communications, delivering concise, high-quality reports and analysis for our EU Office in Kosovo project. He was reliable, thorough and professional.
Agim Orllati
Client Service Director, PI Communications
Luan Ibraj has been a part-time Senior Translator with us. He combines rigorous Albanian–English translation with careful editing, media monitoring and team oversight. Reliable, well-organised and consistently of high integrity, his work meets exacting standards across many topics.
Arif Kastrati
Translation Centre
Luan is a sharp-eyed media analyst. For nearly six years with Koperativa, he supported one of the largest communication contracts in Kosovo – the EU for Kosovo Communication Services – as a Key Expert/Media Analyst. In this role, he analysed political and public discourse with rigour and delivered clear, actionable insights for the EU Office in Kosovo. He is reliable, meticulous, and consistently impartial.
Arian Rexhepi, CEO
Koperativa L.L.C
As Executive Director and Editor-in-Charge at Telegrafi, Luan Ibraj oversaw the portal’s operations, strengthened editorial output and led growth in audience engagement and subscriptions. He is a reliable professional and a valued colleague.
Gentian Lluka, Executive Director
Telegrafi.com
Over more than 20 years of our organisation’s work, Luan has held senior roles spanning staff management, translation, media monitoring/analysis and campaign delivery. His versatility, judgement and consistent delivery have been instrumental in helping our NGO become one of the leading civil-society organisations.
Veton Mujaj, Executive Director
Syri i Vizionit
From 2003 to 2009, as OWPSEE’s Editor and Network Manager, Luan Ibraj consistently delivered high-quality editorial work, forged partnerships with NGOs and drove campaigns and media monitoring. His reliability and initiative strengthened our network, content and outreach.
Valentina Pellizzer
Executive Director, OWPSEE
From January to June 2016, Luan Ibraj served as Media Monitor at PI Communications, delivering concise, high-quality reports and analysis for our EU Office in Kosovo project. He was reliable, thorough and professional.
Agim Orllati
Client Service Director, PI Communications
Luan Ibraj has been a part-time Senior Translator with us. He combines rigorous Albanian–English translation with careful editing, media monitoring and team oversight. Reliable, well-organised and consistently of high integrity, his work meets exacting standards across many topics.
Arif Kastrati
Translation Centre
Luan is a sharp-eyed media analyst. For nearly six years with Koperativa, he supported one of the largest communication contracts in Kosovo – the EU for Kosovo Communication Services – as a Key Expert/Media Analyst. In this role, he analysed political and public discourse with rigour and delivered clear, actionable insights for the EU Office in Kosovo. He is reliable, meticulous, and consistently impartial.
Arian Rexhepi, CEO
Koperativa L.L.C
As Executive Director and Editor-in-Charge at Telegrafi, Luan Ibraj oversaw the portal’s operations, strengthened editorial output and led growth in audience engagement and subscriptions. He is a reliable professional and a valued colleague.
Gentian Lluka, Executive Director
Telegrafi.com

Your questions, answered

Whether you're a new client or a long-time partner, we're here to help. Below are answers to the most common questions.

What do you monitor?

Print, TV, online portals, and social media of interest to institutional partners.

When do you deliver?

In which languages?

Do you include analysis (framing/priming/agenda‑setting)?

Evidence‑based media monitoring for institutional decision‑making

AM Brief

AM Brief

Trends

Trends

Dialogue Monitor

Dialogue Monitor

Updates

Updates

Delivering actionable media insight

Making sense of framing, priming, and agenda‑setting

LOOP focuses on results that inform decisions and improve impact.

A work process that drives clarity

Independent & neutral

Bilingual outputs

Analysis with impact

Tailored to your needs

Innovative yet simple

Collaborative approach

Trusted and valued by those we work with

Arian Rexhepi, CEO

Valentina Pellizzer

Gentian Lluka, Executive Director

Agim Orllati

Arif Kastrati

Veton Mujaj, Executive Director

Veton Mujaj, Executive Director

Valentina Pellizzer

Agim Orllati

Arif Kastrati

Arian Rexhepi, CEO

Gentian Lluka, Executive Director

Veton Mujaj, Executive Director

Valentina Pellizzer

Agim Orllati

Arif Kastrati

Arian Rexhepi, CEO

Gentian Lluka, Executive Director

Veton Mujaj, Executive Director

Valentina Pellizzer

Agim Orllati

Arif Kastrati

Arian Rexhepi, CEO

Gentian Lluka, Executive Director

Veton Mujaj, Executive Director

Valentina Pellizzer

Agim Orllati

Arif Kastrati

Arian Rexhepi, CEO

Gentian Lluka, Executive Director

Your questions, answered

What do you monitor?

When do you deliver?

In which languages?

Do you include analysis (framing/priming/agenda‑setting)?

Keep your team in the Loop

Give us a call

Keep your team in the Loop

Give us a call

Keep your team in the Loop

Give us a call